Most of us spend our days in \”Shallow Work\”—responding to emails, attending status meetings, and shuffling digital papers. It feels like work, but it doesn’t move the needle. At Rule the Year, we teach you to design your week around \”Deep Work.\” Coined by Cal Newport, Deep Work is the ability to focus without distraction on a cognitively demanding task. Identify your \”Prime Time,\” batch the shallow, and use RuleTheYear.com (built by our Maker, Gaurabh) to visualize your 90-minute focus sprints. To a year of your own making, Gaurabh. Maker, Rule the Year.